Would you offer up your Facebook friends for money?
American Express wants you to. The credit card issuer launched a “Link, Like, Love” social media campaign asking cardholders to allow AmEx to tap their circle of friends, interests and other “likes” in order to offer customized shopping discounts.
Here’s what the text says on the American Express Facebook page: “You and your friends like and share many things on Facebook. Now, American Express has deals and experiences for you based on those likes and interests. And once you sign up and choose your deals, all you have to do is use your American Express Card and statement credits will be sent directly to your Card account.”
The current discount being offered on the AmEx page is $5 off when you spend $20 or more at Whole Foods Market. Meh. I’ll pass.
Between Groupon, Living Social, Facebook deals, etc., I’m tired of all this discount hawking. Read more…
For the fourth year in a row, American Express has topped the charts in the 2010 J.D. Power and Associates U.S. Credit Card Satisfaction Study.
Released last week, the study indicates that AmEx received a customer service ranking of 769 on a 1,000 point scale, which was 12 points higher than the runner up—Discover Card. In addition, AmEx was the only credit issuer to receive five out of five J.D. Power.com Power Circles. Bringing up the rear for the ten major credit issuers analyzed in the study was HSBC, which received a ranking a 686 and just two out of five power circles.
I can’t say I’m surprised to see American Express at the top of the list again. In the credit card world, AmEx has always been a brand that’s stood for the highest level of customer service. In my personal opinion, they more than deserve this title.
I’ve been an AmEx customer ever since I was eligible to have my own credit card. In fact,
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